Emil & Jacob Creative Director & Senior Designer


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Meet Q, The First Genderless Voice

Boot up the options for your digital voice assistant of choice, and you’re likely to find two options for the gender you prefer interacting with: male or female. The problem is, that binary choice isn’t an accurate representation of the complexities of gender. That’s why Virtue, The creative agency by VICE, created Q – the world’s first genderless voice for voice AI. Created for a future where we are no longer defined by gender.

About Emil & Jacob

Emil Asmussen is a Creative Director at VIRTUE, The Creative Agency by VICE. He is one of the creators behind  Q, Genderless Voice, a project that contributed to a research report by The United Nations and was featured in publications such as WIRED, BBC, and World Economic Forum. Jacob Ziegler is a Graphic Designer at VIRTUE Nordic. With a background in editorial design, Jacob’s work is type-driven while maintaining conceptual approach. His work has been featured by Fast Company, It’s Nice That and WIRED.

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