Melissa Pickering


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Innovate your product using emotional journeys
In this workshop the participants learned about design tools used by LEGO designers to create memorable moments for kids.  In a world where products are becoming more about experiences, it’s important to understand the micro emotions that users have throughout the experience, so that as designers you can orchestrate the emotional journey you want users to have. People worked in groups through a couple of exercises, and walked away with a new lens to the design process.
About Melissa
Melissa Pickering heads up the Center of Interactive Play at LEGO, leading a team of UX designers that work across the LEGO portfolio to blend digital and physical play. She has worked in the field of interactive kids products for over a decade. For the last 4-years at LEGO she built up a design team to engage kids in physical play through digital experiences, ranging from gamified play like NEXO Knights to learning through play like Star Wars Droid Commander – and more exciting products on the horizon.


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